Goldfish Gill(fish)

I love goldfish crackers. They're so tasty and delightfully salty. When I was reading the back of the bag I suddenly got excited. I thought to myself "the pissed of fish in the story is named Gill and it looks almost like the typeface they used for some of the packaging is Gill Sans!" I wish I could say that this is Gill Sans, but the "l"s, the "y"s and the question mark "?" are definitely different.
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